Notice that ByteDance permits marketers to focus on TikTok advertisements to end users aged 13 and previously mentioned through its promoting equipment, but these resources only demonstrate audience data for users aged eighteen and above.

You’ll obtain our finish Digital 2024: Hong Kong report inside the embed underneath (click here if you can’t see that, or if you can’t change the slides).

Though the evident distortions that frequently look in X’s inferred gender data may be because of in large part to your higher amount of “non-human” accounts that feature in X’s active user data (e.

On the other hand, you should Notice the figures revealed in X’s arranging resources look like liable to considerable fluctuation – even around small periods of time – and these anomalies may effects the dependability and representativeness of this transformation data.

Furthermore, we’ve seen some specially strange trends from the data reported in X’s advertising and marketing tools over the past year, so we’d advise caution when it comes to analysing these X figures.

The volume of social websites end users in Hong Kong Initially of 2024 was such as 86.2 p.c of the whole population, but it really’s crucial to pressure that social media end users might not depict exceptional people today (see our in-depth notes on data to master why).

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It’s vital that you strain that these marketing get to figures don't always characterize exactly the same issue as monthly active user figures however, and there might be significant dissimilarities in between the size of YouTube’s ad audience and its complete Energetic user base.

Hong Kong is using the pliability options for periodicity and timeliness. The indices are disseminated with a quarterly foundation in three months of the tip on the reference quarter.

The revised figures together with the current cost GDP will likely be introduced about two weeks afterwards for the main, next and third reference quarters and within the Price range Day with the fourth quarter.

Nevertheless, complexities associated with the gathering and Evaluation of Web user data indicate that it may possibly website frequently get several months in advance of analysis is prepared for publication.

The organization’s on a regular basis revised figures suggest that Instagram’s ad achieve in Hong Kong was similar to 49.4 p.c of the overall population At first from the calendar year.

Note: Meta’s marketing sources only publish audience gender data for “female” and “male” consumers.

Being a result, our hottest determine for social networking use may possibly look like quite distinct into the values that we revealed in past years.